About Me
Hello! My name is Bennett Anderson, and I'm a copywriter, creative strategist, and brand architect based in New Orleans (but often in Europe). Thanks for visiting my website.
After a stint at the Singapore branch at the Japanese marketing solutions company Hakuhodo Consulting, I began copywriting while completing my MSt at the University of Oxford. Since then I've specialized in helping North American, European, and Asian companies expand into new markets.
As a copywriter I particularly enjoy brand work for B2B and B2C firms, but I have written materials from web copy and ad campaigns to packaging and email flows. Whether I’m working with AI developers in Copenhagen or design studios in California, I always aim to use targeted messaging and creative branding to help clients grow their market share and connect with audiences on a deeper level.
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I've lived across three continents and speak English, French, German, and a bit of Japanese. In an ever smaller world, a transatlantic mindset will only become more valuable—and that's my approach to writing.
Education
2019–2021
University of Oxford
MSt with merit in Creative Writing. Composition and criticism of prose, poetry, screenwriting, and narrative nonfiction.
Winter 2017
Wirtschaftsuniversität Wien
Semester abroad in Vienna, Austria. Studied German, international business, marketing, entrepreneurship, and branding (where my team won 1st place in a competition).
2015–2019
Tulane University
B.S.M. cum laude in Marketing and Management (with a minor in French). Dean's Honor, Legislative, Valedictorian, and Taylor Honors scholarships.